When”old school” is the best tool
Al Jazeera offers this fascinating story on how Liberian Alfred Sirleaf reaches thousands of readers with his newspaper, the Daily Talk, which he writes everyday on a, wait for it, chalkboard.
The chalkboard’s location, on the side of a wooden shack in the center of capital city, Monrovia, says the story, “turns out to be a good vantage point to watch the world go by: presidential motorcades, boda-boda cycle taxis, Chinese construction machinery, liveried NGO vehicles and UN Land Cruisers trundle by, as well as the tide of pedestrians flowing into town in the morning and back to the shanties at sundown. All of Monrovia passes here. And on their way, many stop to read about what is going on in the world at The Daily Talk.”
The Internet deserves acclaim for interconnecting the world with information. But that doesn’t mean that traditional communication formats aren’t sometimes best-suited — or even most accessible. Last year, according to the CIA World Factbook, the entire country had seven Internet hosts. With its rural reaches and deep poverty, many more people have access to that chalkboard than access to a computer and an Internet connection. The smartest communicators, activists, etc., use whichever tool will work best to reach their audience. And kudos to Al Jazeera for picking up on this story.